The use of hypnosis to access the subconscious mind and generate novel solutions that result in quantifiable gains.



                  Hypnosis works by communicating with the subconscious mind.


The subconscious mind controls all of the autonomic processes that you don't have to think about. It's where our thoughts, memories and accumulated experience reside. It controls our emotions, our habits and our responses to the world. The conscious mind is more logical, critical and analytical - it's constantly making value judgments.


 Hypnosis uses suggestion to guide attention. Hypnosis lets people focus on a single topic like a laser. Hypnosis allows the unconscious mind to make new connections between information and experiences. Hypnosis works by updating the unconscious mind with new and more helpful information, like reprogramming a computer.


                                                ABOUT CREATIVITY



Creativity: A Novel Idea


Invention: A Novel Idea in a Tangible Form


Innovation: A Novel Idea in a Tangible FormThat Generates a Quantifiable Gain.




AHA! moments, discoveries, or brand new insights occur when the brain has aggregated shards of related information into a wholly novel, highly applicable construct – something akin to the ‘whole’ that is  greater than the sum of its parts.

The ability to set aside our conscious judgement and logic is a key principle to creative thinking. There are many tools and techniques that can be utilized to drive creative production when the conscious mind steps out of the way and allows for freedom of expression.

"The Sweet Spot"

HYPNOSIS                        CREATIVITY



Area of Focus


Individuals, Groups, Organizations


Hypnosis                   Creativity

Business Need

Creative energy focused on insight and discovery in a Hypnotic state or trance.



hypnohack targeted at the generation of large quantity of creative thoughts and ideas through tapping into the creative subconscious.


A hypnohack targeted at the creation of inventions  and innovations that generate tangible results.

Red Wall & Stairs

The Group Sessions

           Hypnovation sessions can be
                  1 full day or 2 full days                                depending on the scale of the                                     innovation effort.

                                   Sessions can be held                                       with intact groups or a                                           mixture of participants                                          representing a variety                                                 of functions.



Hypnosis                   Creativity

Health and Fitness

Creating strategies and patterns to continuously improve physical and mental fitness. These choices are then made at an unconscious level.


Areas of Focus





Sphere on Spiral Stairs


Hypnovation Presentations:

Hypnothoughts Conference 2021 Audio Recording     

South African Creativity Conference 2022

Creative Problem Solving Institute Conference 2022

Hypnothoughts Conference 2022

Session Write-up:

                Leading the Brain through the Storm


Deferral of judgement and logic is a key principle to creative thinking. There are many tools and techniques that can be utilized to encourage divergent thinking without judgement. One tool, Hypnosis might just be one of the most powerful. Hypnosis can be used to drive creative thinking when the conscious mind steps out of the way and allows for freedom of expression. Through the most basic use of hypnosis, participants in Hypnotivity sessions open their minds to their creative subconscious. Generating innovative solutions to current challenges.


Curious about Hypnosis? In this session we will explore all the myths and beliefs people have about hypnosis. From therapy sessions to comedy stage shows there are many misunderstandings about it. Once we are clear, everyone will have a chance, if you want, to experience the use of the creative subconscious in a hypnotic state of mind.


We will also explore “Hypnovation” which is a process that is used as a business strategy. A tool that allows an organization to tap into the creative subconscious of the individuals within the organization to find solutions and implement innovation. These sessions can ultimately transform the culture of the organization to one that thinks and behaves as innovators. Belief change and cultural change happen when Hypnovation sessions become a part of the organization’s approach to innovation. 


If that is not enough we will also explore Mentalism and it’s links to hypnosis and creativity as a rapport builder. You will walk away with some very fun icebreakers.



Frank Prince, author and hypnovation consultant began his professional career with a degree in engineering. After five years of success learning and implementing innovation strategies for Frito Lay and PepsiCo generating $500 million in bottom line profits, he left and focused on Business Innovation and Creativity. This led to over 35 years of consulting work driving results in organizations through innovation. Over the past 15 years Frank has focused on new ways of tapping into the creative subconscious and has created a very powerful strategy utilizing hypnosis. He coined the term “Hypnotivity” as the 21st century replacement to brainstorming. Clients include many Fortune 100 firms including Conde Nast, Media Networks, Procter & Gamble, Perrier, Kellogg, Yahoo, The Star Tribune, Bayer and Nabisco. Frank also uses these Hypnotivity techniques as he performs on stage as a Comedy Stage Hypnotist and can be found everywhere from National Sales Meetings to Local State Fairs throughout the USA and Canada. 

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Odessa, Fl 33556

Cell: 214-215-8555